The purpose of insights is to extract synthetic, interesting and possibly actionable information from data and events

Insight metrics

One of the possible forms an Insight can take is the “Insight metric”.
An Insight metric is a computed metric that clearly and quickly illuminate and summarize a certain topic that is interesting for the stakeholders of the product-service
Potential interesting topics are:
  • health
  • productivity
  • consumption
  • quality
To discover other topics we suggest the value proposition canvas and jobs to be done exercises → → ref DPS Business Impact


A particular type of Insight metric is a KPI.
A KPI is a synthetic indicator, a number, that is related to the performance of the product.
A good test for defining a KPI is: could we use this number to calculate a Pay-per-X pricing model?