To define digital servitization we want to refer to this article “What is Digital Servitization?” (Field Service News) by Dr Christian Kowalkowski.
“Digital servitization refers to the utilisation of digital technologies for the transformation whereby a company shifts from a product-centric to a service-centric business model.”
Digital servitization is thus a particular type of servitization in which the use of digital technologies, and in particular IoT, has a predominant contribution.
Non-digital vs Digital Servitization
The definition of digital servitization, in theory, leaves room for non-digital, or analog, servitization. However, the enormous advantages given by digital technologies and their affordability imply that, as a matter of fact, the vast majority of servitization initiatives are “digital”.
Many scientific papers study digital servitization. We picked these for you:
- Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms by Marco Paiola and Heiko Gebauer
- Digital servitization: Crossing the perspectives of digitization and servitization by Heiko Gebauer, Marco Paiola, Nicola Saccani, Mario Rapaccini
- Digital servitization in manufacturing: A systematic literature review and research agenda by Theoni Paschou, Mario Rapaccini, Federico Adrodegari, Nicola Saccani